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Antique Pharmaceutical Advertising Woodblocks – Toyama

Antique Pharmaceutical Advertising Woodblocks – Toyama

Date: Taishō era, c. 1912–1926
Origin: Toyama Prefecture, Japan
Material: Carved wood
Use: Pharmaceutical packaging, labeling and commercial printing
Condition: Antique working objects with expected wear.

A set of 2 hand-carved commercial printing blocks. 

Toyama has been famous for its medicine trade since the Edo period. Traveling medicine sellers supplied households throughout Japan using the distinctive senyō kōri system - customers kept medicines in their homes and paid only for what they had used when the seller returned. By the Meiji and Taishō periods, this traditional trade had developed into a major pharmaceutical industry, with numerous manufacturers producing their own branded medicines.

These original carved blocks were part of that commercial culture. They feature Japanese product names, trademarks, company information and, in some cases, elaborate pictorial designs. Blocks of this type were used to print material associated with medicines, including labels, wrappers, boxes and advertising. Their hand-carved lettering is reversed so that the characters would appear correctly when printed.

Set contains 2 blocks as shown.

Regular price €226,95 EUR
Regular price Sale price €226,95 EUR
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Verified Authentic

We check every one of our original woodblock prints for authenticity before sale and describe it as it is and as shown. Unlike some print resellers, we don't make any Photoshop enhancements or add filters to our print images. Please check the print images front and back carefully before purchase; if you'd like additional pictures, feel free to contact us. In addition to your statutory right of withdrawal, you can return any print within 30 days of receipt; details on the page “Withdrawal and returns”.

  • It's a great looking piece which I am very happy and excited to add to my small collection! I really appreciate it.

    I enjoy your YouTube videos and I look forward to picking up more prints from you in the future.

    Rick

  • Dear Mr. Richard, opening the package and seeing the incredible bright colours and ornamental abundance of Yoshitoshi's diptych, it was just as printed today! It will be a pleasure to get more of your fine selected prints.

    L. F.

  • Josh and I just opened the package and want to thank you for this amazing Hiroshige print. The condition is better than we expected. Lovely to look at, will bring the family great joy. Happy New Year and thank you again.

    J.